Back in June we attended the Sustainable Brands ’11 conference in Monterey, CA. It was a great experience for all of us at Green Mountain to be there. We heard a lot of great speakers and leaders of some very recognizable brands talking about their companies and what they are doing internally to become more sustainable. One of the opening speakers, author of the book The New Rules of Green Marketing, Jacquelyn Ottman, took some time to speak about “green washing” and its effects on allowing consumers to get involved in sustainability. Ottman’s time on stage reminded me to take another look at the proposed changes to the Federal Trade Commissions Green Guides, and I wondered if you’ve had an opportunity to review them yourself.
If you wanted to review the entire proposal (be warned, this is deeper than a quick skim) you can view the PDF from the FTC here.
Here’s a more condensed view of the updates to the FTC Green Guides.
For more information on Jacquelyn Ottmans speech challenging industries to take the reins in moving sustainability forward, visit SustainableLifeMedia.com.
Tags: FTC, Green Guides, Green Marketing, Green Mountain Energy, Sustainability, Sustainable Brands